The Atlanta Film Yard Sale – Year 2!

Last year, a group of three camera department women got together to plan a simple yard sale — that ballooned into the event of the year. Those women were Erin Zellers, Tina Somphone and myself. And we had to go bigger and better this year.

I wrote about the first one here: https://bridgetlamonica.com/2024/09/11/the-atlanta-film-yard-sale-and-building-a-film-community/

Being a filmmaker doesn’t mean you are an artist on an island, creating alone. Film production is the ultimate group project. (sorry kids in high school, you still have to get along with other people!) Just as you would make a film with a group of dedicated people, the yard sale event comes together thanks to a wide network of people, from the three organizers, to the volunteers, to the sponsors, to the vendors and the attendees.

There was a lot of well-intentioned pressure from Year 1 to keep going. We didn’t even finish having the event last year before people were asking us when we would do it again. “Twice a year?” some people suggested. We all turned pale. “Once a year is fine” we assured them.

As 2025 dawned, we got to work.

Looking at what we got right and what needed work last year, we started figuring things out. One biggie was that we needed more space. We absolutely packed 24ATL last year, the LED Volume Studio in Doraville GA. It was a great space (and that wall is super cool, you should really check it out) but we ended up shortchanging people on space and didnt’ want to do that again.

Plus the need was simply greater this year. I know I haven’t discussed it on the blog much but I have talked endlessly about this to folks in person. The film industry is not in a great place right now. People are making the decision to either transition out of the industry entirely, or are holding on with their fingertips and hoping things will pick up work-wise. For this reason, there’s a number of people who just need to make some money or want to transition their business to something else. We had plenty of people who wanted to sell at the event.

Our sponsors this year made it possible to get any further. You can’t host an event without money to organize it.

Tier 2 Sponsors

You can see Local 600’s writeup about the event here.

Tier 1

Yes, we had a lot of sponsors! They donated money, prizes for the drawing, and more. We also had a surprise bonus drawing prize from Panavision! Super awesome.

PC&E (Production Consultants & Equipment) became our venue for the event. Not only do they rent out a lot of film gear in the local film industry here, they also have an enormous sound stage that we would end up filling. And then some.

We filled every available space, from the entirety of Stage 1’s 9400 sq ft to the staging area leading to it and the outside. We had people everywhere! Plus food trucks. Plus activities like a scavenger hunt.

This year we were able to raise money for a cause that’s near and dear to a lot of members of the film industry, the Sarah Jones Film Foundation. The foundation honors the memory of 27 year old camera assistant Sarah Jones, who tragically lost her life in February 2014 due to an accident on the set of Midnight Rider. The foundation provides education and awareness, film safety grants, and even a wonderful film internship program. You can learn more about the foundation here.

Thanks to our donated items, our drawing prizes, our vendors and sponsors, we were able to raise $2500 for the foundation.

We also held demonstrations this year! As is typicaly with the film production life, we had a couple cancellations that had to be filled, and everyone who did a demonstration did an amazing job.

The demonstrations included an excellent “how to film stunts” demo with Good Slate Pictures. They also have a YouTube channel so you should definitely check out their stuff! Their YouTube is called Behind the Stunts.

Chris Roe, ARRI Certified TRINITY Operator, Cinematographer and Steadicam Operator, brought his cool rickshaw with remote head! Folks got to try to remote head for themselves as the rickshaw roamed the space.

Kenya Campbell and Deanna Griffin did a DP/Gaffer fireside chat. It was great information to share with our audience as experience levels varied. Plus it is always great to learn new tips, tricks, and practical information to make you better at your job!

I can’t say enough about how this community came together! This, my friends, is what the film industry is all about. Working together towards a common goal. Sharing education and resources. Having a good time with your friends.

We’ll see you at the next one.

Photo Credit: Local 600 Still Photographer Josh Stringer

The Atlanta Film Yard Sale and Building a Film Community

Last Saturday was the Atlanta Film Community Yard Sale, and I’d like to gush about it a bit.

In a group chat, fellow camera department lady Erin Zellers made a slightly joking comment about us all getting together to have a yard sale. I did a similar event with Film Impact Georgia last year which was popular, so I heartily agreed and wanted to take part. Together, Erin, Tina Somphone and I started planning the event we had no idea would grow from a couple of folding tables on someone’s lawn to the event of the year.

The Venue

We started thinking along the lines of a traditional yard sale. Getting a group of film friends to sell their gear in one place. A lot of people seemed interested, and we realized we’d outgrow a front yard really fast. A studio rental was the ideal way to promote film in a place that shoots film while avoiding potential weather delays.

24ATL Studios, an LED Volumetric Wall Studio in Doraville, GA, took us up on our offer. Our challenge was coming up with the money for the rental. That’s where sponsorships came into play.

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Here’s a still from a short film I worked on at the studio.

Sponsors

Our sponsors ran the gamut from traditional film to grip gear to beverage companies.

  • Cinder Lighting and Grip
  • Kodak Film Lab Atlanta
  • Image Engine/Elemental
  • Guerilla Gear
  • Hammerhead Wheels
  • Atlanta Film Co.
  • Local 600
  • Plaza Theatre
  • J.R. Crickets (food truck)
  • Topo Chico
  • Fontis Water

Our sponsors provided us not just with money to rent the studio and provide for our attendees, but also gifted items as prizes and even held free giveaways. Several of them held demos at their booths if they attended, like Hammerhead Wheels giving people the opportunity to test out the wheels or Kodak with their film loading demonstrations. Image Engine and Elemental owner Marque showed the set of wheels that controlled the rig on his impressive camera car. Cinder gave away tons of free expendables to grateful attendees.

Vendors

In addition to our sponsors, we needed vendors to sell their goods! The goal was to have an event specifically catering to the film industry. Only film, photography or related gear would be allowed.

Our vendors were a mix of companies and individuals. We got a good selection of everything from digital cameras, lighting gear, sound equipment, Steadicam accessories, photo equipment and even a wardrobe seller. Next year we’d like to expand that and get some more variety in departments represented.

The Why of it All

The Atlanta Film Community Yard Sale put an emphasis on community.

This event provided a safe place for people to buy and sell their gear while putting them in touch with the companies they’d interact with in Atlanta’s Film Industry. It was also an excellent networking opportunity. So many friends and colleagues were present, but so many new faces were added too. Folks went to tables and learned about different lenses or compared favorite video monitors or went over the finer points of certain lighting equipment, getting to know their fellow filmmaking professionals and learning some things in the process.

What I was happy to see what not just the sponsor’s support, but all the film industry folks who came just to attend the event and talked about how much they enjoyed it and wanted another.

We had to contact a lot of people to get the word out about this event and also to garner the support we needed. All those supply runs and sponsorship pitches and flyer distributions illuminated what should have been obvious in the beginning – Film is a community, and we were here to help support it.

Much like an event being organized, the film industry thrives on those connections and friendships built along the way.

So long for now from the 3 Gworls.

From left, Tina Somphone, Erin Zellers, Bridget LaMonica.