A classic standoff worthy of any gunslinger this side of the Alamo.
One of the most hardest parts about working in film production is not what you’d expect. Sure there are challenges in regards to getting on set in the first place, gaining knowledge in different fields and just surviving your first long day as you question your sanity in regards to the freelance life, but there’s even more to consider.
I’m talking about rates.
In this business we set rates for ourselves to work on a production per day. This is usually on a 12 hour regimen, however there can be rates for specifically 10 or 14 hour spans as well. It depends on the production and the nature of the job position. Steadicam Ops, for instance, may charge a day rate for 10 hours or less due to the physical nature of the job.
Some jobs set the rates they are willing to pay for the various positions on their set. For example, a short film production may call you up, looking for a 1st AC, saying they are willing to pay $350 per day max. It is then up to you and your calendar whether you’re willing to take that rate for that day.
However the opposite could be true. An indie feature producer may call you, asking what your rate is.
So, why is the budget/rate stalemate so tricky?
You may have different rates depending on the scope of the job and the type of project. For example, I may not charge the same for a small short film shoot than I will for a corporate or feature film. It is also up to me if I’m willing to take a job, available or not, for any number or set of conditions.
Asking a production what their budget is proves a valuable way of gauging what the project really is. A Tier 1 feature is going to have a different budget reserve than does a small weekend shoot. A production not willing to share basic information can sometimes be a red flag. But having a basic understanding of budget will determine if you’re asking for your full rate, or a discounted rate. Either way is totally up to you. Ask for your full rate every single time if you’ll only work for that. It’s your skills on the table, after all.
Of course, setting your rate can be a hard decision. Are you new in the industry? Have many years of experience and special skills to bring to the table? That can change those numbers.
An important thing to remember about setting a rate is how many variables it contains. What are the expected rates for the job? How many days is the job? What are your expenses? How often will you get work?
There’s no one right rate. You can find out what union rates or commercial rates are and go from there, but a good rule of thumb is to ask. Normalize asking other people in your department what their rate is. Money is awkward to talk about but an important part of being a freelancer.
Oh! I didn’t even mention kit rentals and deferred pay.
A Kit rental is what you charge to bring your gear to a production. This is for specialized gear, like a camera, a Steadicam, a camera cart, a drone. You charge your rate PLUS the kit rental on that gear. To get an idea of what that rental should be, look at rental prices on something like Sharegrid or Adorama or local rental house. Kit rentals are important because that money goes towards paying that expensive gear off — and buying more.
If you see a job post somewhere indicating there’s deferred pay, I’ll give you two definitions: Deferred means “paid later” and also “you will never get paid.” If someone wants you to work a job for deferred pay, they are claiming they will pay you later. Films are expensive to make and likely the movie that doesn’t have a budget to pay it’s crew won’t be making a ton of money and then funneling any of it back to you. Financially, movie making is a risky business, especially in the independent world. Only do a deferred project gig if you want the experience and don’t mind if you never see a dime.