Does the Art Directors Guild Suspending their Training Program Signal a Massive Change?

Recently, this article made the rounds:

Read more on IndieWire.

The Art Directors Guild, IATSE 800, is a union representing over 3,000 Art Directors, Illustrators, Scenic Artists, Graphic Artists and Set Designers in the film industry. In the article, we learn that the Art Directors Guild sent an email out announcing they will suspend their training program due to the 75% unemployment rate among its union member’s ranks. This decision is entirely reflective of the ripple effect of the SAG-AFTRA and WGA strikes last year.

“The industry has not resumed a full, pre-strikes level of productions, and it remains unclear if a return to that status quo is possible in a Hollywood gripped by ever-higher costs, ever-lower revenue, and increased production abroad.”

-IndieWire

This also brings to mind how many people I see announcing they are moving to Atlanta and looking for connections in the local film industry. That’s fine but, I hope everyone and anyone who is thinking about going into film for the first time or moving to continue their film career does a bit of research first. We clearly haven’t recovered from the two strikes last year (necessary though they were, they also hurt financially). I also question if we ever fully recovered from 2020, when the pandemic shuttered production across the world.

But with a pandemic that encouraged people to stay inside, there ended up being a lot of TV being consumed. The streaming companies — Netflix, Hulu, Disney+, Paramount, etc — got excited.

In 2021, Netflix boosted their budget almost 30%, putting $13.6 billion into content spending. This article from 2021 predicted their budget would balloon to $18 billion by 2025. An sharp upward trend seemed likely.

In 2023, Netflix content spending was around $17 billion. And before you point out “but 17 is so close to 18!” I need you to realize how vast a number 1 billion represents. If we were to use time as an example: 1 million seconds = 11 days . 1 billion seconds = 31 years.

Streamers are focusing on more original content in order to keep customers interested. There’s also a noted shift into reality style television, as shows like Netflix’s Nailed It cooking competition series are still popular and much cheaper to produce than narrative content. I’ve also talked before about these companies not greenlighting projects and just outright cancelling them to save a buck.

The streaming companies blew their budget on a dream, and now the bill has come due. They over estimated their profitability while fighting each other for market dominance. Instead of one triumphing over the others, we have a consumer base watered down and split amongst many services, if they even have streaming at all. Who misses cable now?

There is also likely a slow up because of this year’s negotiations between the AMPTP and IATSE, Teamsters and Hollywood Basic Crafts. The current 3 year contract expires July 31st. These unions are negotiating for proposals on Pension and & Health Plans, wage increases, residuals and concerns over artificial intelligence.

A strike doesn’t seem as likely this year. For one, the negotiations appear to be making some headway. Several unions such as Local 892 Costume Designers and Local 728 Lighting technicians have reached tentative deals.

But, the reality is that most folks can’t afford to have another strike. That’s concerning because of what’s on the docket but also…totally understandable. Those of us in this position are trying to recoup from last year. Some folks haven’t worked at all this year. That’s unheard of in most other professions.

The fact that the Art Directors Guild suspended their training program is genuinely sad to hear, but it seems to have been done with the very real concern about not putting more pressure on folks who need work right now. As hard as it is to see, not adding trainees in the guild for a time is a kindness. And surely, when things pick up, they can reassess and reopen their ranks to new people.

Will things ever go back or is this a hint at lasting change? The answer is far more complicated than we can surmise right now.

Sources:

Art Directors Guild Suspends Training Program: ‘We Cannot in Good Conscience Encourage You to Pursue Our Profession’

Netflix’s Amortized Content Spending to Rise 26% to $13.6 Billion in 2021, Analysts Project

Analysis: Content Spending Will Slow in 2023 as Streamers Pivot to Profitability; Disney, Netflix to Lead Way

IATSE Lays Out Contract Proposals, Including “Substantial” Health & Pension Plan Increases, As General Negotiations Begin

Georgia film industry sets another economic impact record

Why Residuals Are a Big Factor in the SAG-AFTRA and WGA Strikes

The WGA and SAG-AFTRA are both on strike against the Alliance of Motion Picture and Television Producers (AMPTP) halting TV and film productions and leading to a very sparse year financially for many film workers. They’re just asking for more money, right? Yes and no. This is certainly not a case of greed from the average film worker, but from corporate CEOs who make hundreds of millions of dollars a year while balking at a small percentage that writers are asking for. To put it in perspective, since 2018 writers have seen an inflation-adjusted fall in revenue of 14%. For writer-producers it’s worse at 23%. In recent years, the numbers of writers working at a WGA minimum went from a third to half of all writers. Meanwhile SAG-AFTRA actors report paltry residuals and popular TV shows that didn’t properly compensate them either, and a big culprit is streaming.

The WGA Strike Began May 2, 2023

The WGA went on strike in May when negotiations broke down. How far apart was the WGA’s proposal from the AMPTP counter offer? The WGA asked for a pay increase for members totaling $429 million per year (that’s only about 5% on WGA minimums). The AMPTP countered at $86 million per year, an amount they called “generous.”

You can consult this page to see the WGA’s terms and the AMPTP counter offers.

The WGA has gone on strike for several reasons, one of them being paltry residuals for streaming shows. Residuals are compensation for a performer when their work is re-run, syndicated to another network, or sold as a physical media such as a DVD box set to name a few. Streaming obviously complicates this because programs are not broadcast in the same fashion as on traditional TV.

“Over the past decade, while our employers have increased their profits by tens of billions, they have embraced business practices that have slashed our compensation and residuals and undermined our working conditions,” said the WGA Negotiation committee to its members prior to the strike beginning.

Surprisingly, WGA West’s fiscal report in March 31, 2022 reported an “all time high” in guild collected residuals. How does that make sense when writers claim they’re making less?

Because they are making less!

The total residuals may appear higher, but that is due to the volume of extra projects being made. It’s no longer just theatrical releases and network TV. There is a cornucopia of different streaming platforms all vying for a catalogue of material to get you to sign up for another subscription service.

Charles Slocum, assistant executive director at the WGA West, indicated that residuals slashing was taking place on a per-program basis, and the major culprit was streaming services.

And so, when WGA contracts were coming to an end this year, residuals were one of the main points they would negotiate for — as well as not having writers replaced by the likes of ChatGPT.

Slocum also made the point that companies have not agreed to pay residuals at broadcast levels for streaming programs. “If you write for a streamer, you get two residuals payments – one for domestic streaming and one for foreign streaming. It’s a set amount of money. If it’s a big hit, you do not get paid more residuals in streaming, whereas in the broadcast model, you do because of its success. That’s the sense that residuals were slashed – they have not agreed to a success factor when a program is made for streaming.”

Many writers, actors, and other film industry professionals have taken to social media to explain what position they are in. Screenwriter Daniel Kwan, Oscar-winner for Everything Everywhere All at Once, said on Twitter, “It’s about maintaining a healthy middle/working class of writers in our industry. It’s about showing our collective strength as new tech threatens to take away our leverage.”

The average person may assume that screenwriters (and actors!) are making so much money already that this argument is unnecessary. But the truth is, the majority fall into middle class status or lower. Only a small percentage make the insane bucks that make headlines.

Shrinking writer’s rooms has also been a factor that has plagued modern writers. In traditional TV, you’d have a group of people hammering out episode ideas, sharing script writing duties for 20+ episode seasons. Now, with streaming’s angle towards shorter seasons (8 episodes seems the norm these days) and fewer writers, the entire process has shifted. Shorter seasons and smaller rooms equals fewers weeks of pay and more gaps in work for writers and actors alike

SAG-AFTRA Strike Began July 14, 2023

Actors too, are striking for better conditions. They decry similar concerns such as waning residuals from streaming to A.I. creating virtual versions of actors and replacing them, the actors were ready to put their foot down and join the WGA on the picket line.

“There has been a sea change in the entertainment industry, from the proliferation of streaming platforms to the recent explosion of generative AI, and at stake is the ability of our members to make a living,” said SAG-AFTRA Chief Negotiator Duncan Crabtree-Ireland. “We must ensure that new developments in the entertainment industry are not used to devalue or disrespect the performers who bring productions to life.”

The culture’s shift to streaming has led to shorter season runs, and therefore fewer episodes and less work for recurring performers on shows.

Most actors, like the writers, do not make the big bucks that make readers of Variety blush. Many are considered middle class or even struggling to get by. As the strike was authorized, numerous actors took to Twitter to provide anecdotes on why the strike was necessary.

The popularization of A.I. tech has made both writers and actors nervous about the reality of losing their jobs. This is a huge topic, and difficult for me to cover without this post ballooning into a novel’s length, but suffice to say that AMPTP has unironically looked at A.I. as a cost-cutting maneuver to replace people.

This post went around recently by Justine Bateman, A.I. consultant to SAG-AFTRA during the negotiations.:

All indicators are showing that we’re going to be in this for the long haul.

Sources:

Deadline: Are Streaming Residuals Being Slashed? As WGA’s Own Data Shows, It’s Complicated

YouTube Video: Steve Schmidt explains how the SAG-AFTRA & WGA strike impacts the American middle class |The Warning

Tensions from the last writers’ strike cast a shadow over current labor fight

Why Actors Are Going on Strike

Mini Rooms Drive Major Controversy as Creative Community Feels Strain of TV’s Vast Expansion

SAG actors strike, joining Hollywood writers. What are we supposed to do now? Read?